About Weborama
Weborama offers advanced consumer knowledge solutions thanks to a unique high-precision and high-scale semantic analysis engine that allows businesses to ignite growth and to lower cost. Weborama combines high-performance technologies powered by semantic Al, data and expertise, all being GDPR-compliant.
Through the Life Stages initiative, we wanted to highlight a concept that is essential to a good understanding of your consumers. Semantic Artificial Intelligence is a powerful approach that enables you to directly link the centres of interest of Internet users with their content consumption. It is both behavioural and contextual analysis – a unique asset in this new world. The common foundations for this: words! Semantic analysis thus makes it possible to define exploitable playgrounds and gives brands the opportunity to integrate them into their strategies.
INSIGHT
Weborama offers advanced Insight solutions that allow businesses to anticipate consumer expectations and to ignite growth thanks to valuable & actionable insights.
Through semantic AI, discover & monitor in real-time how your brand is perceived, its competitive landscape, strategic insights ready to be turned into actionable segments.
Enrich your customer knowledge & enhance your marketing activation by merging your data (CRM, datalake, site-centric, media…) with Weborama BigSea, the biggest proprietary behavioral data set after Facebook and Google with over a billion qualified unique profiles.
SEGMENTATION
Weborama offers advanced Insight solutions that allow businesses to anticipate consumer expectations and to ignite growth thanks to valuable & actionable insights.
Through semantic AI, discover & monitor in real-time how your brand is perceived, its competitive landscape, strategic insights ready to be turned into actionable segments.
Enrich your customer knowledge & enhance your marketing activation by merging your data (CRM, datalake, site-centric, media…) with Weborama BigSea, the biggest proprietary behavioral data set after Facebook and Google with over a billion qualified unique profiles.
ACTIVATION & MEASURE
Weborama offers an advanced activation solution that allows brands & its agencies to reach the right target at the right time across all devices & marketing channels.
Weborama teams identify & activate your best audience thanks to the unique combination of all Weborama assets (semantic AI, data, technologies, expertises). Our team uses the “best of Weborama” to put in place more valuable buying strategies and to enhance the results of your programmatic branding & performance campaigns across all devices.
With the fragmentation of the purchase funnel and a data playground more & more partitioned by few giant players, marketing measurement has become a huge challenge. Weborama has developed a set of technologies & methodologies to better measure the effects of each campaign on consumers and marketing performance levers.
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