Weborama

Having a baby, going to college, getting a first job, buying a house… There are dozens of events that occur in the course of a lifetime and that deeply change the behavior of your consumers.

Nowadays age groups are no longer a reliable indicator for anticipating these changes. Individuals have become the core of personalized marketing, which must adapt to their singularity.

More than ever, brands must identify and anticipate the major life events that consumers are going through. And be there at the right time.

Incorporating these life stages at the heart of a brand’s marketing strategy can drastically boost its performance.

Whether it is a conquest or retention strategy, it is essential to identify these key moments and have the data to create relevant touch points with each individual.

This is when two essential notions come into play: the freshness and richness of the data, providing a precise profile of each individual.

Weborama’s behavioural data is the turnkey solution that meets all these challenges:

• A global knowledge base that can be reconciled in any ecosystem.
• Fresh, continuously fed data
• The exhaustiveness of the life stages and acts of consumption made available
• An estimate of the consumer’s interest

Anticipating and understanding consumers’ needs, detecting the life events they are going through … all of this is now within reach!